Coming WEEK! Retailers in FOCUS!

On Thursday, the market took a pause after the Commerce Department said that retail sales had fallen by 0.1percent in July, which was significantly worse than the 0.7 percent increase economists expected. And on Friday the market took a dive after a weak reading on consumer sentiment.

Some of the biggest retailers, $HD, $LOW, $TGT and $SHLD, are reporting their earnings next week. Since 70% of our GDP are consumers driven, the market will be focusing on retailers earnings next week to find an excuse for a sell-off or rally.

Last Thursday, the nation's biggest retailer, Wal-Mart reported a better than expected Q2 earnings. However, the company still failed to beat the high end estimate considering their advantage as a discounted retailer in this environment. If Wal-Mart failed to beat the topline of the estimate, I just don't see how Target and SEAR's numbers are going to impress us. Given the extended of the rally we had for five straight weeks. I think if the market is looking for a short term pullback then this will be it(retailer's earning).

If you guys are looking for an ULTRA short ETFs to Hedge your portfolio, then you might want to consider $SCC as your hedge.





I am NOT saying this is the PEAK of the rally but I seriously think that the market is due for a pullback . I am just offering you guys a rational fundamental and technical analysis. DON"T HATE!!